Mircea Baldean
the webthinking blog
Yahoo, eBay form Web advertising alliance
Less eBay on AdSense?
Comments are off for this postYahoo, eBay form Web advertising alliance
NEW YORK, May 25 (Reuters) – Yahoo Inc and Web auctioneer eBay on Thursday announced a partnership designed to boost their position against Microsoft Corp. and Web search leader Google Inc. , underscoring recent speculation the two companies could eventually merge.
Under the deal, Yahoo will be the exclusive third-party provider of all graphic ads throughout eBay’s auction site. Yahoo has also chosen EBay’s online payment system PayPal to allow its own customers to pay for Yahoo Web services.
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