Mircea Baldean

the webthinking blog

Tribes – or How to Get your Message Across

So I walk into Indigo the other day, looking to buy Godin’s Tribes. I look it up on the computer to find its locations in the store: 20 items in “Business General” and I find the proper shelf, but guess what? No “Tribes” there. Well, the computer said there are still 20 items available. I go ask for help – the fella was pretty quick – ah, they are still in the back, we just got them today. Bingo, I was happy and lucky, I still had a chance to walk out the store with my own copy. $22 later, I was part of the “tribe”.

Later that day, I find out the “book” is available over in iTunes, as an audio book. Narrated by Seth Godin himself. For less than $1. Genius! And a Kindle version is in the works with Amazon, too.

So, I paid $23 for the book – paper and audio. Now I want to consume it as soon as possible. Where do I start?

The little one was napping in the his stroller for about an hour now, in the park, while I found myself noting my head several times *listening* to Godin reading the book for me!

I got home and could not wait to pick up the “book” and continue “reading” it, starting directly on page 52.

Knowing my limited time, I hope to be able to finish reading or listening to it over the next couple of days. I can do that while I’m driving or sitting on the train.

Seth, thanks for making me feel part of your “tribe”, I consider myself being lucky. On the same note, I have met *in person* at least three of the sneezers (have you read Purple Cow?) that got their picture printed on the back cover. After all, I have learned about this amazing book through a podcast I’m subscribed to. That’s another “tribe”.

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