the webthinking blog

I find this really interesting. Have a look at the world’s most valuable 100 brands according to an annual survey by BusinessWeek and Interbrand. Note that heavyweights as Visa, Wal-Mart, Mars and CNN were not taken into account. Fiftly per cent of the brands come from the U.S. while the other half is from non-U.S. companies, including several from countries with much smaller economies. Switzerland, for example, has five brands on the global list (Nescafé, Novartis, UBS, Nestlé and Rolex). Canada has a few stong brands – RBC, Toronto Dominion, Petro-Canada – but none of them made it to Top 100, reason being the tendency to think locally/nationally versus globally.