Mircea Baldean

the webthinking blog

Starbucks Aims Beyond Lattes To Extend Brand

Taste, listen, read – enjoy! Some select Indigo stores include Starbucks coffee stops. Starbuckization has already started!

The company that sells 4 million coffee drinks daily in the USA is hot to extend its brand beyond the espresso machine to influence films, CDs, and books. More.

Comments are off for this post

Comments are closed.


Blogs I keep an eye on

Friends