the webthinking blog

After two years of hesitancy, the music industry is finally taking its first steps toward embracing podcasting. Sony BMG makes the first move with the help of marketing agency Rock River Communications to license music for podcasting.

You can take artists like Miles Davis, Johnny Cash, Tony Bennet of Gloria Estefan on the road with the Chrysler Music Legends Podcast. Way to go! According to the Wall Street Journal, Ford and Chrysler are both paying Sony BMG a flat fee to license music for podcast distribution for one year, no matter how many copies are downloaded.