the webthinking blog

Ted Matthews, Brand Coach says “a brand is what people think of you”. He actually stated that couple of years ago. In this (digital) day in age, Mitch Joel kicks it up a notch to “your brand is what Google thinks of you”. I’m also a big fan of Chris Brogan’s vision on personal branding.

In order for me to measure the latter, I did a bit of ego searching.

Disclosure: I have used a freshly installed browser to conduct this search and take the screen capture – Opera for Mac, no cookies, no previous similar searches, no account history, nothing that could have altered the search results page (SERP).

According to the White Pages (I have no reasons to show up there), I am one of the few “Baldeans” in North America, and certainly there are many more in the world. So yes, I’m pretty happy with the current SERP, so far: my main site, my blog, my LinkedIn profile, my Facebook page, my tweets and some of my pictures.

How do you want to be found? How do you measure your personal branding? What do you want people to think of ya?