the webthinking blog

This year I have the privilege of being one of the PodCamp Toronto 2010 co-organizers. Being a PodCamp junkie since 2007 I was more than happy to help! My role as a member of the web team? Making sure we have a brand new, shiny web site under the new domain name – podcamptoronto.com, that is.

Let me tell ya – working together with talented folks like Daniele Rossi, John Leschinski and Tommy Vallier has been an exciting, “open-source” experience!

Go check out the PodCamp Toronto 2010 site! Subscribe to our feed or grab the podcast.

I am looking forward to seeing you there on February 20 and 21. It will be fun! If you are new to PodCamp Toronto, here is the elevator pitch:

PodCamp Toronto 2010 is a FREE “unconference” bringing together professionals and hobbyists from Toronto and the surrounding area to explore the cutting edge of new and social media. If you are an online content creator – hobbist and professionals – who are building communities online in a variety of ways, then PodCamp Toronto 2010 is for you. Share ideas, discuss theories and learn lessons from an audience of experts. Network, network, network. All are welcome. Join us!

The official hash tag is #pcto2010

Great event this week-end – PodCamp  Toronto 2. Here are couple of snippets from day one:

* Same things don’t work over time – Chris Brogan
* Social media is a cultural revolution, not a commercial revolution – Collin Douma
* The “trust economy” emulates the human relationships on the web – Julien Smith

See some of the pictures I’ve taken and the whole podcamp flickr stream.

“Talking” Blackberry with PodCamp co-founder, Chris Brogan:

This week I had the privilege of attending the Google Financial Services Conference here in Toronto and meet cool people like Chantal Rossi, Sabrina Geremia, Paul Botto or Chris O’Neill of Google.

There are five themes re-shaping Marketing today:

• Integration: consumers are hard to find and harder to influence!
• Innovation: today’s buzz word is “video” – online video; “click to play” geo targeted video ads can be delivered depending on your location
• Inclusive: advertise all your assets, not only what you think is popular
• Interactivity: consumers like to get involved; how does it feel to have an extra 10,000 brand managers out there?
• Informed: make the most by measuring your data intelligence!

There you go, the five “I”s of today’s Marketing.

Just came back from PodCamp Toronto 2007, a two-day “camp” held in Toronto. Wanted to say a big thanks to the organizers for putting together such a big event: Leesa Barnes, Jay Moonah, Brent Morris, Julien Smith and of course Mitch Joel!

I’ll probably need couple of days to go over my notes and summarize all my thoughts, in the mean time recordings, transcripts or simply photos are available online:

• PodCamp Wiki
• PodCamp Blog
• PodCamp on Flickr
• PodCamp on Technorati

I have finally met Chris Penn, Bryper from ‘historic Boston’, Mitch from ‘beautiful Montreal’ and Michael Seanton.
Always interesting to listen and talk to Bill Sweetman to learn his from Internet marketing secrets! ;-)

Looking forward for more events like this!