the webthinking blog

Signed-up for a Club Sobeys points card a while ago. The store is very close and is open 24/7, so why not getting an extra bonus point? Or 0.5 Aeroplan Miles, to be more precisely. A first statement comes in three months later, inviting me to just visit the site and give them my email address. All this for 200 points, that is 100 Aeroplan Miles, which translates to 0.006 per cent of points needed for something meaningful, like for a short-haul flight (15,000 Aeroplan Miles for a YYZ/YUL round-trip). Lovely, eh?