the webthinking blog

So I walk into Indigo the other day, looking to buy Godin’s Tribes. I look it up on the computer to find its locations in the store: 20 items in “Business General” and I find the proper shelf, but guess what? No “Tribes” there. Well, the computer said there are still 20 items available. I go ask for help – the fella was pretty quick – ah, they are still in the back, we just got them today. Bingo, I was happy and lucky, I still had a chance to walk out the store with my own copy. $22 later, I was part of the “tribe”.

Later that day, I find out the “book” is available over in iTunes, as an audio book. Narrated by Seth Godin himself. For less than $1. Genius! And a Kindle version is in the works with Amazon, too.

So, I paid $23 for the book – paper and audio. Now I want to consume it as soon as possible. Where do I start?

The little one was napping in the his stroller for about an hour now, in the park, while I found myself noting my head several times *listening* to Godin reading the book for me!

I got home and could not wait to pick up the “book” and continue “reading” it, starting directly on page 52.

Knowing my limited time, I hope to be able to finish reading or listening to it over the next couple of days. I can do that while I’m driving or sitting on the train.

Seth, thanks for making me feel part of your “tribe”, I consider myself being lucky. On the same note, I have met *in person* at least three of the sneezers (have you read Purple Cow?) that got their picture printed on the back cover. After all, I have learned about this amazing book through a podcast I’m subscribed to. That’s another “tribe”.

BBC study: consumers spending 25 minutes viewing streaming media on the web.
When BBC moved from Windows platform to Flash the amount of people they were able to attract increased 8x.

Watch the whole video: