the webthinking blog

A new Forrester report divides the U.S. online population into six groups according to their social participation on the Web:

• Creators – those who blog, publish web sites, upload videos, or participate in other content creation activities – 21 percent own Macs, while only 12 percent own Dell computers;
• Spectators – they read blogs, watch videos, and listen to podcasts – 55 percent own Macs;
• The majority of Inactives – they don’t participate online – 55 percent own Dells.

Social Participation on the Web:

Source: Forrester. Via: Macworld.